Why Simple Works
I was visiting Danny Brown’s blog as I do on a regular basis and came across this pdf and it seems to be a good primer on how good marketing works in either business or non-profit ventures. I came across it when I left a comment on a post and he offered it up to me to read, re-publish or embed on my site. Â Danny is doing some good marketing here himself, but also outlining the importance of Â two-way communication to a blog.
Those of you who have business blogs could learn from this in order to get visitors who visit your company or practice blog to get value from you and let you engage with them in the comments. This is one of the best forms of market research in that you hear directly from your customers, prospects or readers on what they think. This builds engagement and can help spread your message to a wider circle.
Wise Marketing Advice- K.I.S.S
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Danny Brown is Manager, Social Engagement and Insights at OLG and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Que Biz-Tech) . If you wish to get much more valuable content by Danny Brown. you should consider getting the book by clicking on the image below.
“Today, you face a brutally tough, maddeningly elusive new competitor: the â€œwisdom of crowds.â€ Social media gives consumers 24×7 access to the attitudes and recommendations of their most engaged peers.Â TheseÂ are the views that shape buying decisions.Â TheseÂ are the views you must shape and use.Â Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Que Biz-Tech)wonâ€™t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leadsâ€”and converting them faster, at higher margins.
â€¢ Put theÂ customerâ€”not the influencerâ€”at the center, and plan influence marketing accordingly
â€¢ Recognize where each prospect stands in the purchase life cycle right now
â€¢ Clarify how your consumers move from brand preference to purchase
â€¢ Identify key micro-influencers who impact decisions at every stage
â€¢ Gain indispensable insights into theÂ contextÂ of online relationships
â€¢ Recognize situational factors that derail social media brand recommendations
â€¢ Understand social influence scoring models and overcome their limitations
â€¢ Re-engineer and predict influence paths to generate measurable action
â€¢ Master the â€œ4 Msâ€ of influence marketing: make, manage, monitor, measure
â€¢ Transform influence marketing from a â€œnice-to-haveâ€ exercise into a powerful strategy
Additional online resources can be found at www.influencemarketingbook.com‘