Google Business Pages Enhance Local Search

The newest innovation and Local Search enhancement is is out of the gate from Google; Google Business Pages.

This addition in the stable for Google gives businesses and professional practices another tool to increase the online visibility at little cost to you, aside from the labor to do your listings. Another tool joining a crowded field of Facebook, LinkedIn,Google + Personal profiles,not to mention the location based services like Foursquare,Yelp, and soon to the party Oink from Kevin Rose.

GooglePlus

The location based services give you an opportunity to provide your own content and keep a sharp eye on what your customers are saying. You can respond to useful suggestions,put your answer to erroneous comments and engage your customers where they choose to play in local search.

In Google Places and Pages we have the world’s most prolific search engine with according to Comscore’s Sept 2011 ratings :

      • Google rose to 65.3 percent (up from 64.8 percent in August).
      • Yahoo dropped to 15.5 percent (down from 16.3 percent).
      • Bing remained at 14.7 percent.
      • Ask remained at 3 percent.
      • AOL is back up to 1.5 percent (up from 1.3 percent).

With that kind of lead in market share any Google activity in search that generates a relative spot-on answer for the searcher is one that Google will rank highly in its organic listings for the ite or keyword searched upon. So if you operate a Orthdontic practice in a particular location and have a Google Page for your practice, a personal Google + Profile, a claimed Google Places listing there is a good chance you will rank close to the top of the rankings. Furthermore if you also have a Facebook Page a Linked In business profile,and entries that have been optimized for your keywords in Yelp,Foursquare,Yellow Pages and Brownbook you should have a number of links with relevant content to quench the searchers needs.

Local Search is Popular with Local Customers

When local search is done often the searcher is looking for a query like “Redmond Dentists” or ” Buffalo NY Appliance Parts” it relates to some need that they have that you may be able to meet or provide a solution to their problem. Optimizing as many of the tools that you can is just good business and very cost-effective as well. Check out this article on GMB Ranking Factors And How To Influence Local Rankings.

You may also want to link your keywords in pay per Click search on Google and Facebook based on the number of eyeballs that are out there. Local specific keywords may be cheaper in both advertising venues. But maximize your free stuff .This is what the good folks of Google put on their blog about Pages and Places.

“We want to help you make the same kinds of lasting connections with your customers online the way you can in real life. That’s why we are introducing Google+ Your Business, a collection of tools and products to help you get closer to your customers. At the heart of this is Google+ Pages, your business’s identity on Google+.

Google+ Pages: Have real conversations with the right people

To get your business on Google+, you first need to create a Google+ Page. On your page, you can post updates and news about your business, engage in conversations with your customers, send tailored messages to specific groups of people, and see how many +1’s you have across the web. Here are a few features of Google+ Pages that we think will help you build relationships:

Google+ Pages are at the heart of Google+ for Business

Hangouts

Sometimes you might want to chat with your customers face-to-face. For example, if you run a bookstore, you may want to invite an author to talk about her latest novel, or if you market a cosmetics line, beauty specialists might want to hold how-to sessions for makeup tips. Hangouts make this easy, by letting you have high-quality video chats with nine customers, with a single click. You can use Hangouts to get product feedback, help solve problems or simply get to know people better, all in real time.

Hangouts let you meet your customers, face to face

Circles

Circles allow you to group followers of your Page into smaller audiences. You can then share specific messages with specific groups. For example, you could create a Circle containing people who are your most loyal customers and offer them a special discount.

+1 button and Google+ badge: Inspire current customers to recommend new ones

Google+ Pages also help you deliver your great content to users in a way that’s easy to share with their friends. We introduced the +1 button as a way for your customers to recommend your business across the web – on Google search, in your ads, on sites across the web and on mobile devices. Now, your customers can +1 your Page, recommending your actual brand — not just an individual ad or a site — directly to their friends.”

</3> Local Search -Liking and Plus +

As the social web grows more and more local businesses are using the Like button on Facebook to gain their follower base as can be done by giving a Page a + in Plus. As consumers vote with their mouse clicks you benefit from the interest and activity you get to your page and enhance your local search value and footprint.

Just make sure that your Page looks ship shape and the information in it is consistent with your listings across the Web. For further on how to do this see our post on Universal Business Listings. You should also give the user something of value for giving you their support. This could be a discount coupon,a publication you have done or some other useful information. When you do this make sure you can capture the email of your user to deliver your item of value. Just think this way. What would you consider a valuable token if it was you searching or liking and what would motivate you, and then do a little better.

You will be able to use the Business Page and direct mail to continue to develop your relationship with this customer or prospective patient and grow your relationship.

Here is a link to the Business Page Site

“To learn more about how Google+ works for your business, check out the Google+ Your Business site. We’re just getting started and have many more features in the coming weeks and months. To keep up to date on the latest news and tips, add the Google+ Your Business page to your circles. ”

If you want to discuss your specific situation feel free to contact the Silent Seller for all your local search marketing needs by clicking on the Contact link above or by phone at +1 (226) 444-3820 or at +1 (716) 254-4907

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Comments
  1. […] Today with local SEO becoming more important for small businesses, many are looking for a new feature that Google has implemented into their Google+ Local page. While the Google Places and Google Maps social media pages still appear to be the top destination for local searches, many believe that with the additional new feature Google has integrated into Google+ Local, businesses will see a marked improvement in local search results. Many believe that this new feature is going to revolve around business listings. With the addition of location-based queries, business owners can expect to see their business listed right in Google, as well as within other Google+ Local pages. Click this https://thesilentseller.com/2011/11/16/local-search-google-business-pages […]

  2. […] Local SEO is not a new idea, but Google has really upped the ante on their SERPS by putting all of their eggs in one basket with Google Places. By using a variety of factors, such as demographics and location, businesses have more control over their local marketing and SEO. For example, they can choose to show up for a local organic listing in Google Maps, or they can integrate AdWords and pay per click advertising. If they want to stay competitive, they have to stay on top of their competitors. As long as they are not complacent, they should be able to continue to see increases in local SEO results, which should lead to increases in their overall revenue. Click here for more info https://thesilentseller.com/2011/11/16/local-search-google-business-pages […]

  3. […] As more businesses are choosing to go local via Google Local, Google’s new Local Search feature provides additional benefits. Local Business Pages is a new feature that will allow your business page to appear more frequently during searches for your selected type of business. Local Business Pages works in conjunction with Google+ Local, which are another important new feature from Google. The new feature works in two ways. It pulls information from your Google+ Business Page to provide local citations and recommendations for your business location. You can try these out continue reading […]

  4. […] Google has today launched local search feature with the help of Google Maps. You might have heard about it and may be wondering what this feature is all about. This new feature gives the power to the users to directly look for a particular business or product from the location. In other words, a user looking for an item that can be bought online will be directed towards a particular business’s page rather than having to go through the whole process of searching for it online. A user will be given a choice to either view the business’s actual location or to narrow down the search results to show a more specific location that the item can be bought. Click this over here now Local Search Enhanced by Google Business Pages […]

  5. […] Why use Google+ for business? It’s more than just a late-arriving competitor of Facebook, Twitter and LinkedIn. Because Google is the most widely used search engine in the world (compiling almost 65% of all internet searches), having a Google+ page for your business gives you enhanced search visibility. An active and current Google+ business page shows prospective customers that you’re engaged and establishes you as a thought leader (by way of posts and Google+ Authorship) – not to mention boosting your page ranking! Click this over here now service […]

  6. […] 1) Google+ Page: Make sure your SEO title includes your company name. Don’t stuff keywords here, as it looks manipulative to Google. You can also create a custom URL for your Google+ page and make it shorter while maintaining your branding within it (as opposed to a generic URL). The SEO meta description (tagline and the first two sentences of your introduction) must be no longer than 160 characters; this is where you want to add at least two of your SEO keywords. Google+ Authorship smartly allows you to claim other content on article sites and tie them to your Google+ page, further enhancing your visibility. Click now business […]

  7. […] Since the creation of Google+ many internet marketers have been saying that eventually Google+ Pages will take over the Google Places marketplace. Don’t get me wrong, Places does the job, but that’s all it does. The features are very slim, and its interface and GUI are not very attractive either in my opinion. The Dashboard does not match any of their other products. You can tell that Google knew it was only going to be a temporary solution as they have not added any upgrades to it. explained in the post […]

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