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7 Marketing Tips for Senior Entrepreneurs
by Katie Conroy
Many senior entrepreneurs have been running businesses for years, and some of them are looking to make their businesses more successful than ever. If you’re one of these entrepreneurs, you know marketing can be difficult, but it doesn’t have to be. And if you’re a senior who is just starting a new venture to enhance their retirement, you might be looking into how to cover the cost of your marketing plan. Be advised that lenders will look particularly closely at your personal finances, including your debt-to-income ratio, so be sure to have all your ducks in a row come time to discuss getting a loan.
Once you’re able to pay for your marketing strategy, it’s time to execute it. Here are seven tips to successfully market your business, presented by The Silent Seller.
- Design an Appealing Website
An enticing, professional website is an important component of marketing your business. Keep in mind that most online shoppers begin their search on a search engine, which means your site must include complete information about your products or services and stand out from competitors’ sites to prompt interested parties to contact you. Enlist the expert help of The Silent Seller to get your site polished and ready for prime time.
- Optimizing Your Website
SEO, or search engine optimization, refers to a broad set of processes you can use to improve your site’s visibility in search engines. To put it simply, SEO means writing content designed to rank highly in search results—i.e., writing content with certain keywords and phrases that appeal more directly to Google.
- Social Networks
There are many social media networks out there, but if you’re an entrepreneur who’s just starting out, it may be wise to focus on Facebook and LinkedIn. There are billions of users between the two, making them attractive places to reach potential customers and partners.
- Ask for Referrals From Colleagues
ACCES Employment notes that personal networking is one of the most effective means of driving your business forward. While a growing number of small businesses use social media platforms, such as Facebook, Twitter, and Instagram, to generate interest in their brand or service, don’t overlook old-fashioned personal networking. Many senior entrepreneurs have grown their businesses by asking people they know personally—colleagues at work, friends, and family members—for referrals.
- Include Special Promotions
One of the best ways to advertise your company is by including special promotions, according to WordStream. Offer special pricing, free shipping, or a bonus item with every purchase. Create some buzz about your business by having a grand opening to provide something unique and exciting.
- Use a Variety of Methods
Using social media, offering free products or coupons, and partnering with other businesses to cross-promote are just a few of the many marketing methods that work. Be careful not to get bogged down in one particular marketing method, and remain vigilant to identify trends that may indicate you need to modify your marketing strategies to prevent loss of business and declining income. There’s no harm in mixing it up and trying several different tactics, so you can figure out what works best for your business.
- Be Consistent
To market your business effectively, you have to put in some time and effort. Consistency is key to building your business’s brand and increasing your visibility. Set aside a day of every week that you can dedicate to consistently updating your website, reaching out via social media, and setting aside time to make yourself available by phone or email.
Succeed in Your Endeavors
It takes time, effort, and a lot of smarts to launch a successful business. When it comes to marketing your products or services, follow these tips so that you can reach as many people as possible and succeed in your entrepreneurial endeavors.
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