gmb reviews

How to Get Reviews on Your GMB Listings and Encourage Customers to Leave Reviews

Online reviews play a crucial role in the success of businesses today, and Google My Business (GMB) listings are no exception. Positive reviews not only improve your online reputation but also attract new customers. In this article, we will explore specific methods and tools you can use to get reviews on your GMB listings and encourage customers to leave reviews.

1. Provide Excellent Service

The foundation for getting positive reviews starts with providing exceptional service to your customers. By consistently delivering a great experience, you increase the likelihood of customers wanting to share their positive experiences with others.

Train your team to go above and beyond in meeting customer needs, address any issues promptly, and ensure that every interaction leaves a positive impression. When customers feel valued and satisfied, they are more inclined to leave a review.

2. Ask for Reviews in Person or via Email

Directly asking customers to leave a review is one of the most effective methods to generate GMB reviews. You can ask for reviews in person when customers visit your business or send personalized follow-up emails after their purchase or interaction.

When asking for reviews in person, ensure that your request is polite and non-intrusive. Let customers know that their feedback is valuable and that you would appreciate if they could share their experience on your GMB listing.

For email requests, make sure your message is personalized and genuine. Include a direct link to your GMB listing to make it easy for customers to leave a review. Tools like AWeber or Mailchimp can help streamline the process of sending personalized emails to your customers.

3. Create a Review Landing Page on Your Website

Another effective method is to create a dedicated review landing page on your website. This page should provide clear instructions on how customers can leave a review on your GMB listing. Include step-by-step guidelines or videos to make the process as simple as possible.

Ensure that the review landing page is easily accessible and prominently displayed on your website. You can also use tools like WordPress or Wix to create a visually appealing and user-friendly landing page.

4. Utilize GMB’s Short URL Feature

Google My Business provides a short URL feature that allows you to create a direct link for customers to leave reviews. This short URL is easy to remember and can be shared across various platforms.

To generate a short URL, log in to your GMB dashboard, navigate to the “Home” tab, and click on “Get more reviews.” Copy the provided short URL and share it with your customers through email, social media, or other marketing channels.

5. Prompt Customers with Review Cards or QR Codes

Make it convenient for customers to leave reviews by providing review cards or displaying QR codes at your business location. Review cards can be handed out to customers at checkout or included in their purchase receipts.

The review cards should include instructions on how to leave a review, along with the direct link to your GMB listing. QR codes can be displayed on posters, flyers, or even tabletop displays. Customers can scan the QR code with their smartphone, which will take them directly to your GMB listing for leaving a review. Here is an example on’s (the author) website.

6. Incentivize Reviews with Rewards or Discounts

Offering incentives can be an effective way to encourage customers to leave reviews. Consider providing discounts, exclusive offers, or rewards for customers who take the time to leave a review on your GMB listing.

Ensure that your incentive program complies with Google’s guidelines to avoid any penalties. The focus should be on encouraging honest and genuine reviews rather than incentivizing positive feedback.

7. Respond to Reviews and Engage with Customers

Engaging with customers who leave reviews demonstrates that you value their feedback and encourages others to participate. Take the time to respond to both positive and negative reviews on your GMB listing.

Express your appreciation for positive reviews and address any concerns or issues mentioned in negative reviews. By actively engaging with customers, you show potential reviewers that their feedback is important and that you are committed to providing excellent customer service.


Getting reviews on your GMB listings is essential for building a strong online reputation and attracting new customers. By providing excellent service, asking for reviews in person or via email, creating a review landing page, utilizing GMB’s short URL feature, using review cards or QR codes, incentivizing reviews, and engaging with customers, you can encourage more customers to leave reviews.

Remember to always follow Google’s guidelines for reviews and avoid any fraudulent or spammy practices. Authenticity and transparency are key to building trust with your audience and maintaining a positive online presence.

By implementing these methods and utilizing tools like AWeber, Mailchimp, WordPress, or Wix, you can effectively generate reviews on your GMB listings and harness the power of customer feedback to grow your business.



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.