Author: Rob Metras
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The Importance of Educational and Interesting Content and Referral Marketing for Local Businesses
In today’s competitive marketplace, it is more important than ever for local businesses to stand out from the crowd. One way to do this is to create educational and interesting content that will engage potential customers and build trust. Educational content can be anything from blog posts to infographics to videos. The key is to…
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5 Viral Marketing Tips
Any seasoned marketing firm will attest to the immense power of viral marketing in pulling in new patrons. Many enterprises, however, neglect this strategy by not crafting a website via a web design service company. After firming up your marketing strategies, it’s wise to plan your business’s next steps, perhaps utilizing a Business Continuity Planning…
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Grow Your Business as an Employee Benefits Advisor
If you’re a benefits advisor or broker seeking to outpace the competition and expand your business, there are several cost-effective marketing strategies you can adopt to increase your client base and revenue. As a former agent of change in the group insurance industry working with Benefits Advisors, I am familiar with the ‘survival of the…
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Optimize Your Google My Business Listings to be at the Top
Google My Business (GMB) is a free tool that allows businesses to create a listing on Google Maps and Search. A well-optimized GMB profile can help your business rank higher in local search results, attract more customers, and drive more foot traffic. Here are some specific tips on how to keep your GMB profile at…
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Best Pay Per Click Advertising Mediums for Small Business
Pay per click (PPC) advertising is a great way for small businesses to reach their target audience online. With PPC advertising, you only pay when someone clicks on your ad, so you can be sure that your marketing budget is being used efficiently. There are many different PPC advertising mediums available, so it’s important to…
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How to Choose the Right Content Marketing Platforms for Your Small Business
Your target audience is the group of people who are most likely to be interested in your products or services. By understanding your target audience, you can create relevant content and attract them to your business. Here are some tips for discovering your target audience: Conduct audience research: This involves collecting information about your target…
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Professional Practice Marketing Techniques
Introduction In today’s competitive business landscape, it is more important than ever for businesses to find new ways to generate leads and customers. There are a number of professional practices that businesses can use to achieve this goal, including: Content marketing: Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract…
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Demand Generation for Consultants
Demand Generation: A Key Driver for Business Growth In today’s competitive market, demand generation is more crucial than ever. It is a comprehensive approach that encompasses a variety of marketing activities aimed at driving awareness and interest in a company’s products or services. This article will delve into the key aspects of demand generation…
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Harnessing AI Tools for Enhanced Visual Marketing
The Rise of AI in Visual Marketing In today’s digital age, AI tools are revolutionizing the visual marketing landscape. Brands and marketers are leveraging these tools to create compelling visuals that captivate audiences. Benefits of Using AI for Visual Marketing Efficiency and Speed: AI tools streamline the design process, enabling quicker content creation. Personalization: AI…
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AI Tools for Small Business Marketing: A Comprehensive Guide
Introduction In today’s fast-paced digital age, small businesses often find themselves competing with larger corporations that have seemingly endless resources. But what if there was a way to level the playing field? Enter AI Tools for Small Business Marketing. These tools, powered by artificial intelligence, are transforming the way small businesses approach marketing, making it…