Year: 2010
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Lead Capture- Marketing Minute #3
Lead Capture is the Lifeblood of Marketing Enjoy my cinchcast below – Lead Capture Marketing Minute #3
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Web Analytics Make Dollars and Sense
Why Web Analytics are Necessary Web Analytics are necessary to give you some measurement and analysis on your online objectives. They give you a sense of where your dollars are or are not coming from. Imagine starting out on a journey with no map, no log and no path to follow. Might be a bit…
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Local Search Marketing Tips
Local Search Marketing Minute Here is a recorded marketing minute from Rob Metras, The Silent Seller on Cinchcast.com on Local Search Marketing. I will be doing a more complete post on Local Search Marketing shortly on the changes that are happening to Google Maps,Google Places and the listing views as they change. See the new…
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Business Blog Importance
Your Business Blog is Important If you want to interest people in a business, professional practice or idea you have to talk to people where they are and engage them to see you as the expert in that area. For the purposes of this article I assume you know what a blog is, or you…
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Good Marketing Asks, Acts, and Answers
Marketing is a Craft. Marketing is not a science, it is a craft, and how you answer these questions determines your success or failure. Good marketing starts from the premise that it is about your prospect and not about you or your product. I see many small businesses and professionals trying to start the dialogue…
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Google Maps is Your Silent Seller
Google Maps is a Silent Seller you need. A few years ago, at the 2007 Strategic Advertising Summit, Microsoft founder, Bill Gates, predicted yellow pages usage would drop to near zero by the year 2012 for people under the age of 50. Gates’ prediction seems to be coming true as the yellow pages are beginning…
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Silent Seller Tactics & Strategy for Local Visibility
A successful local search and visibility strategy is meant to yield the results and expectations you want it to achieve. Thus proper execution of the strategy is essential to allow us to hit the bullseye on our targets Execution means doing it. Measuring its results and modifying the methods or tactics we are using. When…